Home' New Zealand Printer Magazine : August 2013 Contents 17
customer means they no longer have to
worry about warehousing. They order
what their end user requires. We print
and deliver directly to their customers
daily. Freeing the clients, or the clients'
clients, from inventory means we have
to deliver jobs within an agreed time
frame. For these clients, it is the frst
time there jobs have been controlled
from a digital supplier and they only
print what they need."
Fuji Xerox supplied Excel Digital
with Web services software. "Mathews
says, "Our customer's web site is able to
be customised to our clients branding
client-so that their clients can place
orders on that site which comes straight
to us. Basically that means they are
making use of our internal systems
and that saves them having to own the
software. When their customer logs on,
they think they are working on their
client's web site so it runs as a seamless
"The production run could be a
book of one to a book of many and that
stops obsolescence costs; warehouse
costs; internal cost of organising orders;
and concerns about what to do with
leftovers. It's not necessarily our client
dictating that; it is their customer
feeding into them."
One piece of advice Mathews has for
budding digital printers involves colour
management. He says, "We have been
sold on colour management. It ensures
consistency of colour that is equal to
offset. This is signifcant to us in terms
of brand management. With our Oris
colour management systems, we have
won business and retained business
by ensuring brand integrity. We can
achieve this with consistency and
confdence. We have gained signifcant
contracts based on our ability to provide
COLOUR consistency forms just one
part of the print mix at Excel Digital.
The latest Fuji Xerox iGen digital
presses deliver print quality and speed
but Mathews insists that the operators
need serious training. He says, "Things
that digital used to be bad at, it is now
good at. It is a print solution that we
can manage from and we have to be
careful how you regard digital. With
the technology, you get what you pay
for. What's more, there is a real skill to
achieving quality digital printing and
there are parameters around that."
Excel has met with PrintNZ Training
to discuss the issue. Mathews says, "We
have talked about training programmes.
We have argued intensely that you can't
just get someone in off the street to
print with these devices. We believe it
takes at least six months for trainees to
just get their head around it and at least
two years to become profcient. With
high end machines, it isn't a matter of
just plug and play. These aren’t offce
The Fuji Xerox partnership involves
more than sales and support. He says,
"Fuji Xerox has worked with us and
helped us in areas where there was no
market and we talked to Fuji Xerox
about possible solutions. They weren't
selling that particular product but they
still helped us get what we needed and
they helped strengthen our business."
"We pride ourselves in being a
partner with Fuji Xerox. A lot of
suppliers are becoming competitors
with their clients but in the big picture,
Fuji Xerox has been good for us and we
believe we have been for Fuji Xerox. It's
a good partnership."
ful l digital potential
FUJI XEROX says its new generation iGen 150 digital press
delivers faster print speed as well as enhanced print quality.
In addition, the company adds that improved automation of
colour quality control helps streamline an operator's tasks and
automate print jobs.
The new device has numerous applications in the
commercial printing market such as catalogues, photo albums,
promotional collaterals and transpromotional (combining
advertising with transactional material such as invoices), but
also digital on-demand printing a variety of prints in small
quantities with a shorter lead time.
• A new 2400X2400dpi imaging system -- the most precise
resolution available on an iGen system to date
• A new line screen delivers re ned shape, sharp detail and
• An auto density control system detects and corrects streaks
before they occur
• Automated colour maintenance replaces and eliminates
manual steps by analysing colour and notifying the operator
when the press is ready for production
• The Integrated Plus nishing solution for booklets which
integrates multiple printer and software components to
automate nishing processes, reduce costs, and streamline
operator work ows
Next generation iGen
could move into that kind of work and develop it.
He sees the digital progression as evolution.
He says, "If you look at the development from the
early days of digital printing and then move through
the iGen platform -- the iGen 3, the iGen 4 and now
the iGen 150 -- the work has changed so much. You
wouldn't have considered doing the work we do
now in the old digital environment."
Right now, Excel runs two iGen 4s and a new
IGen 150, running 14 hour shifts, six days a week.
Mathews says, "The 1Gen150 is faster and the quality
has lifted. While it may not be the same quantum
leap as the iGen3 to iGen4, Fuji Xerox has tweaked it
to give that improvement."
The company has a realistic approach to
reaching it goals. He says, "Our mantra is to be
at the leading edge so, with the iGen 150 being
another step up, it has enabled us to really attack the
commercial/agency market. We were already getting
work from agencies with the iGen4 and now we can
take further advantage of the technology.
"The other side is the maintenance. Operations
are now automated on the 150. A lot of that is
automated, so we get more uptime."
we started out,
digital was seen as a
compromise on quality
but that has changed. The
best digital devices offer the
print quality that agencies
are looking for." -- Steve
The Fuji Xerox iGen 150
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