Home' New Zealand Printer Magazine : June 2013 Contents 43
World class invite from Logick Print
LAST year's supreme award winner, Logick
Print & Graphics, did not sit on its laurels,
making a strong e ort this year to win the
Specialty Products category.
The job, Karen Walker Sea Monsters New
York Invite produced for the world-renowned
fashion designer, invited the glitterati of the
American fashion set to the viewing of the
Walker fall/winter collection at Chelsea Piers in
New York. Logick produced 1200 invitations for
the celebrated brand, with a design set against
a deep blue background, with an image of
intricate scrolling surrounding the gure of an
octopus and the invitation text.
David Gick, manager of Logick, says the
company embraces the pressure of designing
and printing for an internationally-renowned
client. He says, "It was New Zealand-made and
a New Zealand label and it was an o shore
fashion show. We are only one cog in the
wheel and we are very humbled. They loved
it. There were actually a couple of other
invitations that Karen Walker did after that.
Hopefully it added value to her export
"We are working with such a great team.
We have a great model, designers and
everyone who supports us. It is just fantastic.
When it comes to winning an industry award
you just don't know what's out there. But you
do control what you produce in-house and
you get a feel for what is exceptional."
Damian Fleming, senior judge, says, "The
closer you look, the more minute is the detail.
It is obvious the eyes of the octopus are white
reverse outs in the foil but then you realise
there are tiny white reverse outs at the end
of each of the tentacles to give it the sense
of tiny suckers. It is suitable to go on a world
REFLECTING technical skill in speci c
print processes, the process winners
are:Printlink of Petone in Sheetfed
for Ghosts in the Landscape; Webstar
of Masterton in Web O set for the
Warehouse Stationery Business Christmas
Catalogue; Gravure Packaging of Petone
in Gravure for the Whittaker's Fruit and
Nut Wrapper; Sealed Air Hamilton in
Flexography for the Ikana Greenshell
Mussels wrapper; Admark Visual Imaging
of Hamilton in Inkjet for the BK Mexican
-- Backlit; Momento Photobooks of
Wellington in Digital for Nature Heritage
by Graeme Guy; and Brazen Clothing of
Wellington in Screen for Earth Hour.
Temperature control wins development prize
IMPRESSIONS International of Auckland
produced a Pizza Hut label to share the
Industry Development Category prize with
the supreme award winner, Arria design
The hot dots label assures customers that
a pizza, delivered to the door in an insulated
satchel, arrives at the desired temperature.
If Pizza Hut fails to deliver the pizza so, the
customer receives it gratis.
The job means that Pizza Hut can deliver
its pizzas hot and ready for eating in 16
countries including Egypt, Turkey, Taiwan,
Mauritius and the Philippines, with more
market expansion anticipated from the
135 million copies thus far. Bill Bamford,
governing director of Impressions, has a
long-standing relationship with Yum! Brands
-- the owner of major restaurant such as KFC,
Taco Bell and Pizza Hut. He came up with
the hot dots concept. The labels use a black
temperature-sensitive ink that allows the
word 'hot' to appear but keeps them hidden
if the temperature falls too low.
He says,"Yum! Brands is always looking
for ideas. We have experience with 'cool
and reveal' labels that showed through
wine bottles to indicate when the correct
serving temperature had been reached. So
this idea of applying it to heat went down
well. They took to it straight away. It took
a bit of time working out what was the
correct temperature but eventually we did it.
Yesterday, we had a two-and-a- half million
for the Middle East."
Symon Yendoll, senior judge, says, "This
is a case of an Australian company coming
to New Zealand because they recognise
we have the expertise and skill to give
them what they need. It is evidence that a
rm coming from a small base in NZ, using
innovative thinking, can export its services to
all corners of the world."
Glitterati invite: Logick Print & Graphics
worked with international designer Karen
Walker to create this award winner
Hot enough? Impressions International has
exported this Pizza Hut box to 16 countries
Pride In Print
Links Archive April 2013 August 2013 Navigation Previous Page Next Page