Home' New Zealand Printer Magazine : June 2013 Contents Testing pays o for Arria
ON top of its supreme award, Arria Design Group won the
Display Print category with a window sign that shows o a
collection of see-through bookmarks.
The Bookmark Range Window Sign shows a life-like view of
four see-through bookmarks with white borders, fanned out
against a backdrop of a leadlight-e ect version of a couple kissing.
The translucent image also has overlapping transparent images
and matching shadows.
Designed as a point-of-sale material, it achieved its goal: to
show the bookmarks could be manufactured economically to
enable mass production and distribution to any major continent.
The company has found export markets in Australia and the USA
and has made several standardised production runs.
Arria conducted more than two years of testing and printing.
The company's printing division went through dramatic change,
involving daily oor cleaning and suiting up for anyone who
entered the print area. Matt Foster, director Arria Design, says,
"We wanted to produce something that would look great in a
shop window. We have been focused on innovation and this helps
display what we can produce."
Somp Vanxzy, senior judge, says, "Technically, screen printing
presents a lot of challenges with seven colours on one side
and three on the other. This is a stunning job considering the
processes. They have achieved excellent results."
A passion for web o set
WEBSTAR of Masterton produced a special e ect for a
Warehouse Stationery Business Christmas Catalogue to win
the Promotional Print prize.
The double gatefold had some judges ba ed as to the process.
However, senior judge Arthur Lenssen says Webstar had made the
work possible by radically altering its machinery, enabling it print
the gatefold format before returning the press to normal once
the Warehouse Stationery job was completed. He says, "This was
a 1.2 million print run of a Christmas business promotional yer
encouraging businesses to stock up on their stationery supplies,
and it had to be turned around in short order. The result although
simplistic in its function was extremely complex in process and of a
very high standard. They produced a faultless print job with a high
degree of di culty. It was an outstanding e ort."
It also won the Pride In Print Process Award for Web O set
Bernie Roberts, chief executive at Webstar, says, "This job was
our newest innovation. It was really pleasing. Our tagline is to
be passionate about print. To do that, we have to be passionate
about what our clients want. With the Warehouse Stationery, we've
been a major supplier to them since probably 2005 and we push
ourselves to give them something that is going to be a point of
di erence each and every year.
"This one was born out of a production think tank. It is a bunch
of people who know a lot about the print game and how we can
do things, and then it's about trying it. But we didn't just try it, we
produced 1.2 million and each and every one was unique -- it gave
the Warehouse Stationery a massive retail leap.
"When you are running at 70,000 per hour and in a 1.2 million
run, it is really hard to pick something that is also presented in
a way that is speci c to the market, that the market hasn't seen
before, but also meets the quality standards that the Pride In Print
Warehouse Stationery expressed delight with the job. Roberts
says, "This is what we're in business for. We took the idea to them
and they built their design around that. What they got from their
design was a big buy-in on their retail programme. We call it
an 'M-fold'. Technically, it probably is a gatefold, but to us that
makes it a little unique. It gives it something that has a degree of
signi cance within our print space.
"There are more products coming out using this design for
di erent retailers; we gave the Warehouse Stationery a period of
uniqueness, it has worked very well and we owe them a lot. From
my point of view, our team does an outstanding job. They take an
idea and turn it into reality and it is their skill, the operational guys
that made this happen. I am very, very proud of them."
Webstar altered its
press to complete
its award winning
job for Warehouse
See-through bookmarks gave aria design the
Display Print Award
Pride In Print
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