Home' New Zealand Printer Magazine : June 2013 Contents 14
HP Indigo strikes Lightning
AUCKLAND'S Lightning Labels
has carved out an enviable
reputation in the industry for
speed, quality and reliability.
A double gold medal winner at Pride
In Print, the company serves a diverse
client base in Auckland and nationwide.
Prior to Christmas, Lightning Labels
installed an HP Indigo ws4600 digital
press, supplied by the Currie Group.
Chris Goodwin, director and part owner
at Lightning Labels, says the company
considered several options relating to
an increase in its digital production.
She says, "We have been
predominantly letterpress printers
that also perform foiling, embossing,
varnishing, laminating and die
cutting. The HP Indigo is a welcome
addition to our plant, helping us to
secure our existing business & open
the opportuntity of new work. It adds
more capabilities to our production. For
example, it gives us the variable data &
images, which the conventional presses
can't do. For example to produce labels
for competitions you need a specifc
code or barcode for each label.
Digital production also offers
the ability to address medium and
shorter runs but Goodwin points out
that Lightning Labels has experience
with small run sizes already. She says,
"Our runs have always been short.
The HP Indigo has resolved the issue
of plate changes over multiple types &
physically changing plates. It has sped
up production, especially with multiple
four colour work. The transition from
one job to another is seamless.
Mike Stevens, HP Indigo sales
specialist at Currie Group, says, "The
HP Indigo ws4600 can print white,
turning a clear substrate into an opaque
base, enabling the operator to print
colour on that substrate."
Goodwin says, "The HP Indigo has
brought in more work and other work
we wouldn't have easily been able to do
before. For instance, it has the ability
to print white on a clear substrate and
then print colours over the top. We do a
good amount of high quality four colour
work and white on clear as well."
Partners with Currie
LIGHTNING Labels worked through
the installation with Currie Group and
HP. Goodwin says, "Our relationship
with Currie Group has been great from
day one. The installation process was
streamlined as you would expect, with
minimal downtime. Currie has given us
full back up training wise, both through
Currie and HP, plus the front end
software training provided by Mathew
Baker from Currie Group. Also having
the support of HP; that is an added
"Account management has been
perfect. Mike Stevens initiated it and
carried on with project management. It
is not just a sale for Currie Group. Mike
is just a call away and most helpful. We
are confdent in the technology and the
technicians are there quickly for any
issues with parts and advice."
Quality remains key
AS digital production print has
increased its reputation for quality,
printers have increased their attention
to digital. However, packaging
companies and label converters have
lagged behind. Stevens says, "The
uptake of digital in the label industry
has been considerably slower than that
for commercial printing. But now there
is an increasing recognition that label
manufacturers who have quality in
mind will look at HP Indigo. There is
no compromise with HP Indigo when it
comes to quality."
Goodwin says, "Quality is a huge
issue. We have a reputation for high
quality and that goes back to servicing
our customers' needs and requirements.
So it's not just the quick set up time.
The quality from the HP Indigo is better
than most traditional label presses.
When you are dealing with the high
quality four-colour process work, HP
Indigo is the perfect machine."
Stevens adds the enhanced
productivity mode (EPM) adds more to
the company's capabilities.
He says, "The HP Indigo ws 4600
has the option of running in EPM
whereby the black is dropped out and it
prints colour work using only CMY. This
results in lower production costs and
can increase productivity by about 30
The Currie Group continues its
push into the label market with
its installation of an HP Indigo
ws4600 into the country's
Keeping the customer satis ed
LABEL converters face similar challenges to commercial printers. Goodwin says, "We have
more people coming into the market and that is making it harder. So that means we have
to compete more and we have to meet tighter deadlines. People expect their jobs quickly
and they give us shorter lead times.
"Our customer relationships are a big deal. We don't run with any sales reps. So, our
service and delivery times are paramount to success as a company. Our satis ed customers
are our sales reps. Word of mouth is the best form of marketing for us.
"We do a lot of work for sheet fed printers and trade customers. We do everything in
house. They like our customer service and delivery times & means they can widen their
o ering to their customers."
"So as far as the HP Indigo ws4600 goes, we certainly thought long and hard about
investing in more digital machinery. This is a big investment for us but we are looking at
this as a long term investment. We are con dent in our decision."
Chris Goodwin (l) and Mike Stevens with the HP Indigo ws4600
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