Home' New Zealand Printer Magazine : February 2013 Contents 23
support the industry and we will make
it worthwhile for clients to make the
trip across the Tasman."
As well as digital and on-demand
technologies, Martin expects workfow
innovation, sustainability and wide-
format to feature among key trends
at the Melbourne show, alongside the
more traditional print and fnishing
technologies which still account for the
vast majority of print products.
Visitors will have the open access to
the wide-format and display technology
at the co-located Visual Impact Image
Exhibition (VIIE) Martin points out
that drupa 2012 mixed technologies
and he expects this trend to continue.
He says, "In many sectors, change is
evolutionary rather than revolutionary.
The importance of shows like PacPrint
is that they give local print businesses --
particularly the many who were not able
to make it to drupa -- the opportunity
to see technology and trends frst
hand and to gather important ideas
about how these can be harnessed to
complement existing offerings and to
create new, proftable revenue streams.”
He adds that Melbourne offers many
attractions outside the show. Many
visitors spend a couple of extra days,
using the city as a base for day trips
to other place in Victoria. He says, "As
always, we would love to see a large
contingent of New Zealand visitors at
PacPrint13 and we can assure a warm
welcome at what is now very much New
Zealand's local show."
He says, "There's no question that
the coming few years will be a testing
time for our industry but we believe
it will also be a time of enormous
opportunity. We are committed to
ensuring that PacPrint13 will be the
best opportunity for decision-makers
from Australia, New Zealand and the
wider Asia-Pacifc region to get the
information -- and inspiration -- they
need to chart their course for success in
these challenging times."
to Melbourne in May
role is as a B2B marketplace, yet a signi cant number
are very supportive of a stronger focus on attracting
key decision makers in the print buying and media
spend space, and of using the platform PacPrint
provides to remind the broader community about
the power of print. A desire for more educational
and networking opportunities was also a strong
trend revealed by the research.
He continues, "Obviously, these ndings will
drive both the e orts to recruit interesting and
exciting exhibitors as well as in uencing the
direction of the educational opportunities o ered
at PacPrint13. We are already looking at structural
changes that will create a more exciting and user-
friendly experience at the exhibition, as well as
introducing new areas to showcase cross-media and
e-business innovations, allowing visitors to leave
with fresh approaches to integrating digital and
traditional marketing channels to drive customer
engagement and increase revenues. And we'll also
be providing some exciting new initiatives in the
education area, to be announced shortly.
"These changes and new initiatives will add extra
value to an event which already promises to be an
outstanding opportunity for business."
An encouraging feedback from the research has
most participants saying they believe they have seen
the worst of the downturn, with a majority looking
forward to stability or even slight growth in the
short to medium term future. Martin says, "Our aim
has always been to create an event which provides
the ideas, inspiration and resources that businesses
in our industry need to plan for the future. The
positivity expressed by our research participants
was fantastic to see and has made us even more
committed to delivering those things at PacPrint13."
Digital and analogue: manufacturers and suppliers promise to make PacPrint13
entertaining as well as informative
Forums look to the future
THE PacPrint13 Forum Series, organised by Printing Industries
Australia will focus rmly on the future.
Bill Healey, chief executive of Printing Industries Australia,
says, "Print and graphic communications is in the middle of
a period of unprecedented change and, in order to chart a
course for success, it's important for business owners to have
as clear a view as possible of where that future is leading.
Painting a picture of that future, in both general and industry-
speci c terms, and giving businesses the resources they need
to transition in the best possible way, will be our aim for the
PacPrint13 Forum Series.
The Series, themed "An Industry in Transition", will
comprise three sessions running from 11am to 12.30pm on
May 22, 23 and 24, with these topics:
• How the World Will Change in the next 20 years...and the
implications for business
• Perspectives on Print -- Past, Present and Future
• Leadership and Managing Successful Transitions
As in past years, the sessions will be free of charge to
PacPrint13 visitors and exhibitors. Organisers will announce
the Forum Series speakers shortly and session facilitators will
include Healey and former PrintNZ chief executive Joan Grace.
Healey adds, "We have some excellent people lined up, so it's
safe to say the tradition of quality presenters, from both inside
and outside the industry, will continue."
Ian Martin believes the forum series will add value to
the show, as businesses plan their own transitions to the
future. He says, "As exhibitors continue to book and to share
their plans with us, it's clear that PacPrint13 will be a show
characterised by ideas and innovation, and complemented by
other highlights including the co-location of the Visual Impact
Image Expo. The Forum Series adds enormous value for
visitors, enabling them to access thought leaders and experts,
who can spark ideas, con rm trends and suggest directions for
He sees the forum as the ideal adjunct to the show. He
adds, It's the ideal complement to the exhibition itself, where
those ideas and inspirations can be translated into action with
careful planning and investment decisions."
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