Home' New Zealand Printer Magazine : December 2012 Contents 37
Service Printers takes
Heidelberg into the future
SERVICE PRINTERS purchased
its new Heidelberg press, basing
its decision on several factors that
included the current economic
climate and, most importantly, the
Dean Oliver, managing director
at Service Printers, believes the
Heidelberg press delivers the quality
that clients have come to expect from
Ser vice Printers. He says, "Heidelberg
is the Ferrari of printing presses.
Heidelberg's speciality is making
quality printing presses that allow
you to achieve quality print faster and
easier with measured controlled add
ons. Ser vice Printers has a reputation
built on providing a quality measured
product and exceeding our customers'
expectations so it made good sense to
install a Heidelberg press.
Oliver researched presses across
the Tasman. He says, “I looked at fve
printing companies that had Heidelberg
XL presses in Australia. The Australian
printers never held back in telling us the
good and the bad about their presses.
Actually, they sang the praises of the
Heidelberg machines quite loudly."
With 40 staff to look out for, Service
Printers took the purchase seriously,
knowing that it would send a strong
signal to the local industry that quality
print still matters. One of the secrets
of the company's success is the people
in it, and the culture that has evolved
through meeting high internal quality
standards. Oliver continues, "Our
employees, of which some of them have
been with the company 30 plus years,
are our major strength. The company's
other shareholders and founders Bob
and Jill Masters understand that the
new press is good for everyone. It
shows our commitment frst to our
employees and clients, and second, our
ongoing investment that is good for the
industry as well. We hope it will set new
standards that will be hard to replicate.
We recently printed a metallic edge to
edge solid background with nil marks or
Service Printers has its new press
working 20 hours per day, fve days a
week, with a 12 hour shift on Saturday.
Oliver says, "It's a post-drupa machine,
not pre-drupa and is the frst of its type
in South East Asia. It has all the bells
and whistles. The printers love having
the top of the range printing press to
work with and they have already had it
running at 15,000 sheets per hour."
Service Printers enjoys a solid
reputation as a company that delivers
quality. In Pride In Print Awards,
Service Printers boasts three supreme
awards and once again made the
supreme fnal for sheet fed this year.
Oliver says, "At 34 years young, we go
from strength to strength. We cover
the gamut of printing, from high end
high quality print to business cards,
packaging, annual reports, and high
end digital, you name it. We are good
at what we do and that creates an
expectation among our clients that we
will consistently deliver quality printing
at a reasonable price. We are the most
quality awarded sheet fed printer in NZ.
How better to judge your ability than to
be quality awarded by your peers."
Oliver possesses a strong
commitment to print, having started
as a photo-lithographer. He says, "We
love it; if you don't love print you should
not be in it. We do get tired of hearing
negative comments about the industry.
We are positive about the industry.
Sure, the print industry is fnding the
going tough, but show me an industry
that isn't these days. We are serious
about print and its future. We have
invested in the high end because this
industry has become so much more
competitive. We see the necessity to
stay ahead by continually producing at
this high level."
Wellington's Service Printers has installed a Heidelberg XL 75 ve-
colour press with Aqueous coating and synchronised self-loading
plates and Inpress control
Serious about print and its future: Dean Oliver, managing director Service Printers
Colour and speed
THE Heidleberg Inpress control impresses
everyone at Service Printers. Dean Oliver
says, "We are now GMG approved and we are
hitting the ISO standards with the colours
and we achieved that within the rst week of
having the press. While we aren't yet certi ed,
we are hitting the standard and that's thanks
to the knowledge of the software that we
have gained. Heidelberg showed us how to
achieve that as well as their ongoing support
and backing to achieve the high standards we
"With Inpress colour control the colour
balance is read inside the machine so you are
not relying on an outside the press monitor. It is
done on the y and instantly adjusts the colour
if it is not consistent with the set parameters set
in the Inpress controls. So with this press, the
colour is locked and loaded. The printers are
giving it nine and a half out of ten. We are even
getting printers from other companies coming
to have a look, of course by invitation."
Along with quicker turnarounds, Service
Printers has seen print runs come down.
Oliver says, "A medium print run for A2 in New
Zealand or Australia is about 4,000. People
expect quick turnarounds at a good price.
The new press means we spend less time on
makeready. We use less paper, less ink, less
power and we can do more jobs without having
to work extended hours. For instance, the
automatic plate changer loads ve plates at
once. Recently, we did a job that used to take
45 minutes on our older CD. press in only nine
minutes. We are loading and changing plates
like you wouldn't believe."
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